EXPERIENCE DESIGNER | SENIOR MULTIMEDIA SPECIALIST
ANAMORPHIC DESIGN
IMMERSIVE CONTENT
CREATIVE TECHNOLOGY
Senior Motion Graphic Designer / Experiential Artist from Rome, based in Dubai, with over 21 years of experience creating 2D and 3D motion design, animation and immersive visual experiences for television, film, advertising and live events.
Major events: GITEX, LEAP, Arab Health, and the Arab Media Summit 2025 — anamorphic opening that received personal compliments from H.H. Sheikh Mohammed bin Rashid Al Maktoum himself.
I created it. I designed it.
A revolutionary visual technology that makes traditional anamorphic techniques look like yesterday's innovation.
Be among the first to experience what comes next.
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I created this teaser video for a leading travel agency specializing in unforgettable group trips. The project blends 3D animation with AI-generated backgrounds and real-world footage, combining stylized visuals with authentic travel energy. It took three weeks of focused production—3D work and camera tracking—to deliver a bold, conversation-starting piece designed to make people stop, watch, and talk.
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Created for the opening of Arab Media Summit 2025 in Dubai, this anamorphic 3D film transformed a 34 × 5-metre LED screen into an immersive visual spectacle. The opening film received compliments from H.H. Sheikh Mohammed bin Rashid Al Maktoum. The project brought together large-format storytelling, motion design and technology for a major international media event at Dubai World Trade Centre.
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LEAP in Riyadh is one of the world's leading technology events, bringing together global innovators in AI, cybersecurity, robotics, and digital transformation. Among its key participants, Technology Control Company (TCC) stands out as a Saudi leader in secure digital infrastructure, ICT solutions, and advanced analytics. To represent TCC's identity at LEAP, I created an anamorphic 3D video featuring the company's symbolic Swift Bird. This bird embodies agility, elusiveness, and resilience, mirroring TCC's approach to cybersecurity. The animation uses anamorphic perspective, a technique that makes the image appear to burst out of a flat screen. Though displayed on a standard LED wall, the bird seems to fly into real space, creating a striking visual illusion that reinforces TCC's dynamic and forward-leaning vision.
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In 2008, I created this piece for the commemorative celebration of the birth of the Yves Saint Laurent brand. The video was showcased along the Croisette of a special fashion event held in Rome, designed exclusively for the occasion. The work pays tribute to the spirit of YSL, capturing the blend of elegance, artistic daring, and quiet revolution that defined the maison. Conceived as a visual homage, the video traces the iconic essence of the brand while interpreting its legacy through contemporary motion and light. Presented during an evening dedicated to memory and style, the piece served as both a celebration of Yves Saint Laurent's influence and a reminder of how his signature vision continues to shape modern fashion.
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For GITEX 2024 in Dubai, Pico commissioned an interactive anamorphic 3D installation highlighting Dubai Chambers' vision for innovation and business growth. Visitors used a rotating console to explore themes of trade, entrepreneurship and global connectivity through responsive animation, information reveals and quiz-style prompts. The result combined immersive storytelling, motion design and tactile interaction in a compact, game-like experience.
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A general showreel featuring many of my best works created from 2004 to 2021. The quality of some videos reflects the time in which they were made; I chose not to use AI to restore them, so as not to lose the original character and patina they retain.
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This video was created as a teaser for a game that combines a traditional board game format with a digital, interactive experience. The game originated from an idea by Roberto Zorfini, an Italian director and screenwriter based in Montreal, Canada. The demo was produced in 2012. The video was filmed by Zorfini himself, while the visual effects, along with others throughout the approximately two-minute video, were created by me.
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This video is an illustrative film intended for the hospital department, designed to clearly and technically explain the biological, logistical and clinical processes behind the creation and administration of CAR-T cells, a gene-cell therapy technology that has transformed treatment options for certain refractory hematologic malignancies. The goal is to provide medical, nursing and laboratory teams with a visual, practical guide that accompanies every stage, from cell collection to post-infusion monitoring, highlighting critical quality-control points, safety measures and toxicity management.
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This video combines high-definition 3D animation and state-of-the-art motion graphics to deliver a captivating and premium presentation of the Straumann dental implant, one of the most advanced and reliable implant systems worldwide. Created for the California Medical Center in Dubai, the film is designed to highlight the clinic's technological excellence and to provide patients with a clear, elegant and engaging understanding of the entire implant procedure.
“The only challenge that counts
is rising beyond yourself.”
